What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]
Let’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]
Here’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow their businesses. Lucky for you, I’ve picked a few highlights from […]
Does your website content generate leads? What about your blog posts? Do readers find your articles so compelling they react with comments, social sharing, and downloading your products and services information? Content marketing can be more effective in generating leads than advertising or any other type of marketing. Because you’re targeting your content toward the […]
Tired of the constant changes Google’s been making lately? Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]
Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]
Understanding who your customers are and what motivates them to buy means better marketing and more sales. It may seem silly, but actually outlining a sketch of who your ideal customer is can be beneficial in this situation. To learn more of what a buyer persona is check out this Wikipedia definition. Here are some suggestions for […]
Are you turning leads into profits for your business? For all the buzz about online marketing, social media, building relationships with prospects, you know what you really want is business. Online marketing firms tell you to publish quality content on a blog, update Twitter, YouTube and LinkedIn, and make it easy for visitors to find […]
If traditional marketing (ads, PR, branding, big corporate announcements) is dying as some proclaim, what’s next? Surely social media isn’t the only solution, or is it? Social media marketing still represents a small percentage of marketing efforts. Not only are the results mixed, but no one can decide on how to measure it. And yet […]
Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]
