Tag Archive for: Social Media Marketing

Sales Funnel

How to Use Content to Generate Leads

Does your website content generate leads? What about your blog posts? Do readers find your articles so compelling they react with comments, social sharing, and downloading your products and services information? Content marketing can be more effective in generating leads than advertising or any other type of marketing. Because you’re targeting your content toward the […]

Google Keywords

Wringing Your Hands Over Google Withholding Keyword Data?

Tired of the constant changes Google’s been making lately?  Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]

Buyer-Personas

Buyer Personas – How to Develop for Better Marketing

Understanding who your customers are and what motivates them to buy means better marketing and more sales. It may seem silly, but actually outlining a sketch of who your ideal customer is can be beneficial in this situation. To learn more of what a buyer persona is check out this Wikipedia definition. Here are some suggestions for […]

Marketing-Profits

Social Marketing Is Not Enough: Turn Leads into Profits

Are you turning leads into profits for your business? For all the buzz about online marketing, social media, building relationships with prospects, you know what you really want is business. Online marketing firms tell you to publish quality content on a blog, update Twitter, YouTube and LinkedIn, and make it easy for visitors to find […]

inbound marketing

Marketing Is Dead: Long Live Peer Marketing

If traditional marketing (ads, PR, branding, big corporate announcements) is dying as some proclaim, what’s next? Surely social media isn’t the only solution, or is it? Social media marketing still represents a small percentage of marketing efforts. Not only are the results mixed, but no one can decide on how to measure it. And yet […]

Social Media Importance

Smart Companies Are Starting to Get Social

Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]