Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of the marketers worldwide use it to get more traffic and sales. And it’s not that […]
The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]
Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
Inbound. Outbound. Upside down-bound. As a business owner, you may be sick to death of hearing all these terms thrown around, and yet, you’re still not really clear on what they mean and how they differ from good old regular “marketing.” If you’re using social media, email, blogging, and a few other tools to spread […]
Ever notice how some products just don’t get it? The tools and solutions they propose seem to be a good fit but as you dig into the demos and details, you realize they’re more work than they’re worth. That was the case for the team at GuavaBox, an inbound marketing agency. The team ended up […]
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]
In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]
It’s frustrating, to say the least. You know inbound marketing is a valuable tool for business, and you’ve seen it in action for other companies, but for you and your brand, inbound marketing strategies are not living up to your expectations, and you’re wondering, “Why inbound marketing isn’t working?” Inbound marketing is the wave of […]
