How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of the marketers worldwide use it to get more traffic and sales. And it’s not that […]
Video is an essential tool to have in your content marketing toolbox. Just look at these statistics: Including a video on a landing page can increase conversion by 80 percent. Video in an email can increase click-through rate by 200 to 300 percent. YouTube’s mobile video consumption increases 100 percent every year. One thing is clear: […]
Unless you’ve been living under a rock for the past decade, you know that LinkedIn has risen to the top of the social media pile to become the grown-ups version of Facebook. The recent changes introduced on LinkedIn are a boon to marketers and especially to content sharers. If you like using Facebook for business […]
Content marketing is a long-term investment in your company’s future, and a major strategy for gathering business leads. It would be a shame if you invested heavily in content marketing, and then saw a low return on your investment. Your content marketing ROI is the single most important factor in determining how much of your […]
Does your website content generate leads? What about your blog posts? Do readers find your articles so compelling they react with comments, social sharing, and downloading your products and services information? Content marketing can be more effective in generating leads than advertising or any other type of marketing. Because you’re targeting your content toward the […]
Tired of the constant changes Google’s been making lately? Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]
Engaging content is the currency of inbound marketing. Great content lets you attract traffic, capture more leads, and increase your sales. This message has been out there for a while now – “Content is King” – and the most common objection is that “I don’t have the time.” The problem is it’s no longer optional. […]
Good content is the lifeblood of businesses. It’s really the cornerstone of so many disciplines: Search engine optimization, user experience and design, customer support, marketing — more and more businesses and consumers both rely on the creation of useful, credible, and engaging content. When companies seek to create internal knowledge bases, they’re building content. They’re […]
Content is where the rubber meets the road in today’s business world. If you have successful content marketing, then you will succeed in influencing the choices of others, which is really what inbound marketing is all about anyway. However, not all content marketing works effectively because marketers lose sight of the basics when they become […]
As a business leader, the principles of content marketing also apply to keeping your employees engaged. In your web content, you appeal to your ideal customers by being informative, helpful, and interested in their challenges. Those are the same keys to help your staff maintain enthusiasm and high performance. A few days ago I wrote […]
