As we move towards the new year, many businesses are concentrating their efforts on emerging from the fallout of the pandemic, amidst major distractions like social distancing, converting to a remote workforce, data security and privacy concerns, and unknown demand. But for some progressive companies, the ability to shift and adapt has helped them improve […]
Customization is trending right now in marketing, and it’s not just for B2C. B2B marketers, too, are tossing out “one-size-fits-all” marketing approaches in favor of something a little more personal. One approach that takes the target into consideration, rather than applying the same strategies for every lead, is account-based marketing (ABM). Let’s look at what it is […]
Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]
The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]
Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]
Does your website content generate leads? What about your blog posts? Do readers find your articles so compelling they react with comments, social sharing, and downloading your products and services information? Content marketing can be more effective in generating leads than advertising or any other type of marketing. Because you’re targeting your content toward the […]
In my recent posts about publishing web content that appeals to your target market, a key point I make is that writing company-centric articles about your products and services won’t work. Your key focus should be the needs and desires of your ideal clients. How can your web content inspire them to trust you, like […]
Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]
Let me ask you about your business: Do you have an accountability plan that people follow? Does everyone know what their priorities are? Is everyone aligned with their priorities, do they know why they are doing what they do? Why is it that we put so much energy into things that aren’t important, just to […]
If your company is growing, it probably has well-established priorities. The organization that understands and acts upon its top five priorities is one that progresses and grows. As a business leader, how are you growing your company? You need to keep each person working in the company focused. It’s harder to do once a company […]
