What is Inbound Marketing?
Inbound Marketing is about potential customers seeking you out, rather than you chasing them down.
It’s about driving more engaged, more qualified leads and turning them into customers.
It’s about working in a new way with your prospects, leveling with them and giving them the information they are looking for, and being rewarded with details about their buying behavior that is richer and more accurate than what could ever be gathered before.
It’s about attracting prospects to you by helping them solve their problem rather than shouting at them from across the proverbial room.
Inbound Marketing isn’t any one thing. It’s a strategy that uses a number of different tactics (content, SEO, social media, blogging, etc.).